Luke Botica Vernam
Experienced marketer, creative producer, and art director with a passion for technology.
Creating meaningful content that inspires people around the world to reimagine how they work, learn, and receive care.
I am an experienced marketer, creative producer, and art director with a passion for technology. I combine the pixel-perfect precision of a designer, the craftsmanship of a storyteller, and the organizational excellence of a project manager to deliver compelling content that drives engagement and achieves business goals.
My work has reached entrepreneurs, employees, students, and medical professionals around the world, inspiring them to reimagine how they run their businesses, work more efficiently, learn new skills, and provide care.
Work Experience
Apple, Inc. January 2013 - October 2021
WW Product Marketing Program Manager, Markets | April 2015 - October 2021
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Developed Strategic Content: Crafted marketing and content strategies for global programs that aligned with business objectives across enterprise, healthcare, and education markets, notably leading content development for Apple’s $25B Enterprise Market. (publicly disclosed estimate Q415) and strategic initiatives with Apple leadership and celebrity talent.
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Orchestrated Creative Development: Oversaw the entire creative development process from ideation to implementation, including videos, photography, and website editorials by developing briefs, providing creative direction, managing global productions, hiring and coordinating production partners, managing legal reviews, and defining scope and budget.
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Collaborated Across Teams: Worked with product managers, program teams, and public relations to seamlessly integrate product messaging and Apple branding into all content ensuring they reflected Apple's distinctive voice and brand.
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Planned High-Profile Events: Organized and executed high-touch events, experiences, and briefings for industry leaders, press, and influencers, ensuring alignment with Apple’s brand and strategic objectives.
Product Marketing Content Intern I & II | May 2014 - August 2014 & January 15 - March 2015
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Implemented Project Management Solutions: Introduced a comprehensive project and budget management solution, enhancing team productivity, editorial forecasting, and resource allocation.Created a FileMaker iOS application that enabled team members to build interactive shot lists and capture essential scene information, significantly improving production efficiency.
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Streamlined 500k+ Assets: Developed processes for asset management and established a repository of over 500,000 assets, facilitating content development for team members and external agencies.
Education Sales Campus Representative | January 2013 - May 2014
Amazon November 2021 - Present
Senior Content Producer, Video and Events | October 2023 - Present
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Lead Creative Development: Lead creative development: Manage all stages of video creative development, from concept to launch. Responsibilities include end-to-end program and project management, defining creative direction, resourcing, budgeting, orchestrating production, and overseeing post-production across diverse content formats, such as animation, live action, studio, and executive keynote.
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Spearhead Live Event Keynotes: Lead narrative development, content production, and executive script reviews for high-profile keynotes at Amazon Accelerate and industry events like NRF and CommerceNext. Significantly enhanced cross-functional experience by implementing new processes for partnering with the Vice President, cross-team senior leadership, and creative teams. These keynotes serve as platforms to launch new products, showcase customer momentum, and announce partnerships with companies like PayPal, Google, TikTok, and Shopify.
Content Producer | November 2021 - Sept 2023
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Developed Video Content Strategy: Led the development of the video content strategy for a net-new business at Amazon (Buy with Prime) including selecting external agencies, allocating budget, and streamlining creative production processes to effectively produce initial launch videos, customer testimonials, and support content.
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Managed Merchant Success Program: Led strategic development and execution of a robust customer testimonials program including revamped website collateral, production of video stories, and established mechanisms to source, vet, and distribute quotes and claims. Created a set and studio to efficiently produce video testimonial clips, resulting in cost reductions, scalability in content creation, and significant improvements in click-through rates (CTR) and lead acquisition across marketing channels.